Remote Media Buyer (Meta, Google, TikTok, LinkedIn)

Our client is looking for a performance focused marketer to manage and scale paid digital campaigns.

You will work across acquisition channels, combining execution, analysis, and optimisation to improve results. This role requires strong ownership, fast decision making, and a clear understanding of how performance translates into business impact.

Where you add value

• Campaign performance improves through structured testing and optimisation

• Budgets are used efficiently with clear focus on return

• Data is accurate and supports confident decision making

• Growth opportunities are identified and acted on quickly

What the work looks like

You will be hands on with campaigns while also analysing patterns and making improvements.

• Build and manage campaigns across multiple digital channels

• Define audience targeting and channel mix

• Test variations across creatives, messaging, and landing experiences

• Monitor live activity and respond to performance changes

• Improve conversion efficiency and reduce acquisition costs

• Turn data into clear actions and next steps

• Work with creative teams to maintain new campaign input

• Ensure tracking is accurate across the full funnel

How performance is measured

• Return on marketing spend

• Conversion efficiency and scalability

• Stability of campaign performance

• Accuracy of tracking and reporting

• Identification of new growth opportunities

Working rhythm

This role aligns with US East Coast business hours. You are expected to be available during that window and remain responsive to campaign performance when needed.

First phase focus

Early stage priorities centre on understanding current performance and fixing inefficiencies.

• Review existing campaigns and identify quick improvements

• Validate tracking and attribution accuracy

• Stabilise performance across active campaigns
  

Mid stage focus shifts towards consistent optimisation and measurable growth.

• Improve performance across the majority of campaigns

• Introduce structured testing and iteration

• Recommend and support budget expansion based on results
  

Later stage focus moves towards scale and efficiency.

• Strengthen overall profitability and performance stability

• Identify repeatable growth patterns

• Increase output from high performing approaches
  

What matters for success

You approach performance marketing as a system, not isolated tasks.

• You connect creative, data, and outcomes

• You prioritise based on impact

• You act quickly on performance signals

• You take ownership of results

• Experience managing paid digital campaigns (2+ years)
• Familiarity with major advertising platforms
• Understanding of tracking, attribution, and funnel performance
• Experience working with data and reporting tools
• Strong analytical thinking and attention to detail
• Ability to work independently in a structured way

You will directly influence growth across a portfolio of digital campaigns.