Google Ads & Quiz-Based Funnels Specialist based in Dubai or Remote

The Role
You will manage end-to-end quiz funnel campaigns with Google Ads as the primary traffic source. Your work will optimise acquisition, retention, and monetisation, turning data into actionable growth strategies.

Key Responsibilities

• Build, manage, and optimise quiz-based funnels for digital products and subscriptions.

• Collaborate with creative teams on high-converting quiz flows, landing pages, and follow-ups.

• Run Google Ads campaigns across Search, Display, Performance Max, and Video, scaling profitably.

• Conduct A/B tests on creatives, landing pages, and quiz logic to maximise performance.

• Analyse funnel performance, track key metrics (CPA, CTR, ROAS, retention, LTV), and report insights.

• Collaborate with product and CRM teams to reduce churn and increase lifetime value.

• Explore cross-channel growth opportunities (Meta, TikTok, Native Ads, influencer traffic).

• 3+ years in performance marketing with digital products or subscription funnels.

• Proven experience with quiz-based or direct-response campaigns.

• Deep Google Ads expertise and strong analytical ability.

• Experience managing profitable campaigns at scale.

Preferred

• Experience with global campaigns (US, Europe, APAC).

• Familiarity with subscription metrics, cohort analysis, and LTV optimisation.

• Knowledge of creative strategy and ad compliance best practices.

• Flexible remote work with optional office presence.

• Relocation package to Dubai if you want to move there and not work remote.

• Competitive base salary plus performance-based bonus.

• Wellness allowance, gym discounts, and other perks.

• Opportunities for professional growth within a fast-scaling digital company.